5 COMMON BRANDING MISTAKES
In today's blog post we list 5 common branding mistakes to avoid. It can difficult to have it all together all the time. Small business owners and big alike. With consumers (and society in general) constantly changing, it can be difficult to keep up. Which is sort of what it feels like growing up as people. Think of your brand as a person, growing, evolving and adjusting.
Here are the big 5:
1. HAVING TOO LITTLE OR TOO MANY BRAND COLORS.
We believe this is pretty self-explanatory. Too many colors is confusing to the consumer. You want to be able to be identified quickly. A great example is Tiffany Blue. While this is a general rule, sometimes (depending on your brand) basic colors are the way to go and using other identifiers to be distinguishable.
2. USING OVERUSED LOGO TEMPLATES.
Sometimes you come across a logo that looks pretty much like everyone else's. Or it's just not unique at all. Get creative or hire some creatives!
3.NOT USING COHESIVE FONT TYPES WITH BRANDING.
You want to create a "story" with your visual branding assets. Don't use a secondary font that just doesn't go with your logo. On packaging specifically, this looks distracting and not aesthetically pleasing.
4. PUSHING CONTENT FOR THE SAKE OF IT.
You definitely don't want to post just to post. You want to be posting high-quality content that helps your audience engage, learn or promote sales.
5. INCONSISTENT BRAND VOICE
When it comes to brand voice, this is how you can relate to your consumer. Do you tend to joke about relatable life struggles? Do you keep things very professional and educational? Think of how you want to interact with your audience and how they interact with you.
Do your best to stay true to your vision and get creative with it. While it doesn't have to be perfect when you start, adjusting is what it's all about. Have you made these mistakes in the past?