WHY BRANDING IS SO IMPORTANT
Most people believe that branding is just the logo design or a symbol that a business uses to put their name out. However, branding is a whole section of marketing that includes so much more than just a logo. Branding serves almost like a communication line to your consumers that tells them what you're about and what you sell. Branding is what makes you memorable and keeps the consumer comfortable with knowing what to expect from you. Great usage of branding can encourage new business and also increase brand awareness.
Branding can be a very crucial part to your business. Your branding can leave an overall great impact on the world or if not done right it can leave you looking lackluster and unimpressionable. Branding has always been important when creating your business, but in the digital age it is the make or break. A simple logo doesn't cut it these days.
Branding is the overall statement you want to leave with consumers. This includes things like logo, color scheme, fonts, brand persona, mission, values, etc. Working on these factors create strong visual assets and a voice that consumers can connect to.
At Glow Getter Collective, we do just this. We create a whole brand identity for businesses and help them reach their consumers in an authentic way that connects well with the times and their industry.
If you want to try creating your own branding follow the steps below.
1. RESEARCH AND CREATE A VISION
Who is your audience? What are their values and motivations? How do you want to be perceived?
2. CREATE A BRIEF OR COMPETITIVE ANALYSIS
Summarize who you are vs who your competitors are
Look at similarities, differences, strengths and weaknesses
3. CREATE BRAND GUIDELINES
Begin by creating your logo
Find color schemes that fit well with your research
Finish off details of the styling part. This can include fonts, images/moodboards, etc.
Put together your message, mission and values.
4. MAKE SURE EVERYTHING ALIGNS
5. DON'T BE AFRAID TO REBRAND AS THINGS CHANGE
a. You will develop and change as a brand overtime as you learn more as a small business.
(We've done it three times at this point lol)
Take inspiration from your favorite brands and analyze what works for them. Then create something that works for you and that feels true to what you want to communicate with the world!